This is the result of some experimentation in developing a way to produce a luminous light bulb (LED of course) that casts soft shadows. The bulb is translucent with back to back (facing up and down) area lights inside it. Area lights seem to be the only way to get consistent soft shadows. Unfortunately their light only goes in one direction thus the back to back arrangement.
Note: This is straight out of Sketchup and Shaderlight—not post processing.
Update: The second image is a close-up screen shot of the light bulb inside Sketchup showing how the area lights are arranged.