ART’s revolutionary PURE 3D rendering solution will be demonstrated on AliasWavefront’s Booth #320, Nanco Data AB’s Booth #520, and 3D Connection’s Booth #330.

PURE is ART’s low-cost, small form-factor 3D rendering solution that brings the company’s award-winning 3D rendering technology to all visualization and animation professionals in the architectural, industrial design and animation industries. PURE renders images up to 16X faster than software-based ray tracing and can simultaneously deliver higher quality images through its silicon chip accelerated ray tracing architecture. Installed within a windows-compatible graphics workstation, PURE brings the power of a render farm onto a designer’s desktop.

At 3D Festival, ART and AliasWavefront will show how together PURE and Maya deliver substantial rendering productivity and quality improvements. For industrial designers using AliasWavefront’s StudioTools products, PURE and Maya offer the most flexible and productive visualization solution. CAD models can be simply imported from StudioTools into Maya and immediately rendered with PURE.

PURE integrates with Maya through ART’s RenderPipe for Maya plug-in interface. This provides seamless operation of PURE, leveraging the existing Maya rendering environment and adding ART’s advanced rendering features including physically based materials and physically accurate camera and lens effects.

Nanco Data AB will also be highlighting PURE’s exceptional performance with Maya. 3D Connection will be demonstrating PURE integrated with 3dsmax, showing the rendering speed and image quality benefits PURE delivers for 3dsmax users.

ART’s PURE PCI card is based on proprietary hardware and software that utilizes physically-accurate rendering methods to produce convincing lighting, realistic textures, and lifelike reflections on a variety of materials. With software-based rendering, generating high quality images requires massive computing resources or long production times. Using ART’s unique physically based AR350 rendering chips, PURE is able to deliver photographic images far more productively and more cost effectively than ever before. With eight AR350 chips, the PURE P1800 is capable of performing over 1.1 Billion ray/triangle intersection tests each second.

About PURE
PURE comprises software and PCI card hardware based on the company’s proprietary ray traced rendering 3D graphics chips, which automatically perform the geometry and shading operations of the ray tracing algorithm. PURE’s unique toolset includes a host of powerful features that allow users to easily integrate convincing effects such as accurate real-world lighting, physically-based materials, motion blur, and depth of field, to create images so lifelike they are referred to as virtual photographs. Application plug-in interfaces to PURE are available for 3dsmax, 3D Studio VIZ, Maya, and the generic RenderMan language. PURE is available for PC’s and workstations running Windows NT and Windows 2000.