Advanced Rendering Technology (ART) has commenced shipments of its PURE™ 3D rendering card. Since it’s announcement in October, PURE has been hailed by 3D animators and designers as a major breakthrough in rendering productivity. With tightly integrated plug-in interfaces for Alias|Wavefront™’s MayaŽ, Discreet’s 3dsmax and Autodesk’s 3D Studio VIZ, PURE delivers up to 16-times the speed of traditional software-based ray traced rendering tools.
PURE has already been adopted by product design agencies, architectural visualization departments, and animation companies who wish to benefit from PURE’s high quality images and performance workflow advantages.
“PURE creates images so life-like that they are indistinguishable from the finished project,” commented Dave Slama, Learjet Completions Center, Bombardier Aerospace Inc.
“PURE helps us more rapidly deliver design concepts to our clients, helping them to reduce their time to market” said Alisdair McPhail, Design Engineer at Opius Ltd, a product design agency in London.
“At Hush Design we focus on quality,” said Matt Wynne, Managing Director of the architectural visualization specialists, “PURE helps us communicate that to our clients.”
Close integration of PURE with Maya, 3dsmax and VIZ through ART’s RenderPipeŽ plug-in interfaces has also been cited by users as a major benefit of PURE over many other rendering tools. PURE does not require a user to manipulate and balance a large number of rendering parameters, in order to trade-off rendering speed against image quality. With PURE, the specialised hardware accelerates the rendering calculations ensuring a consistently high image quality and fast rendering speeds.
“The dramatic performance offered by PURE partners well with Maya’s emphasis on creativity and productivity. This is a powerful new option enabling Maya artists to stay ahead of the curve in CGI production,” stated Chris Ford, Senior Maya Product Manager at Alias|Wavefront.
PURE is ART’s low-cost, small form-factor 3D rendering solution that brings the company’s award-winning 3D rendering technology to all visualization and animation professionals in the architectural, industrial design and animation industries. PURE renders images up to 16X faster than software-based ray tracing and can simultaneously deliver higher quality images through its silicon chip accelerated ray tracing architecture. Installed within a windows-compatible graphics workstation, PURE brings the power of a render farm onto a designer’s desktop.
ART’s PURE PCI card is based on proprietary hardware and software that utilizes physically-accurate rendering methods to produce convincing lighting, realistic textures, and lifelike reflections on a variety of materials. With software-based rendering, generating high quality images requires massive computing resources or long production times. Using ART’s unique physically based AR350 rendering chips, PURE is able to deliver photographic images far more productively and more cost effectively than ever before. With eight AR350 chips, the PURE P1800 is capable of performing over 1.1 Billion ray/triangle intersection tests each second.
PURE is available through ART’s value-added reseller network.
PURE is something most, if not all, 3D artists have dreamed of: fast, superb render quality and at an affordable price.
