ReplicaNation, the recently-launched virtual furnishings provider is using ART's (Advanced Rendering Technology) RenderDrive 3D rendering system to deliver the ultimate visual realizations of its stock-in-trade to strategic partners and customers.
ReplicaNation provides a web-based library of top furniture designs available as downloadable models for 3D artists, architects and interior designers. ReplicaNation's library of designs allows 3D professionals to 'populate' their architectural spaces with high-quality 3D representations of authentic premium brand furniture, created with the approval of the manufacturers. Working from sources provided by the creators of internationally renowned brands, ReplicaNation builds digital clones of contemporary and classic designs. To showcase the superb quality of the model data, ReplicaNation chose RenderDrive's hardware-assisted ray tracing environment.
"The images we create with RenderDrive set us apart as a quality-driven company and help us convince potential partners to trust their brands to the 3D environment," says ReplicaNation's Digital Content Manager James Mann. "When we first saw RenderDrive we were seduced by the quality of the images, and we carry that seductive image quality through to our partners and customers."
And as Mann points out, rendering the models with RenderDrive can also show his team at ReplicaNation when the data needs improving. "A highly accurate renderer is a useful tool in quality control of our models. We can rely on RenderDrive to deliver consistently accurate results and that helps us analyze how and where we can make improvements to the data."
RenderDrive uses physically-accurate rendering methods that allow architects and designers to work intuitively with 3D models in a rendering universe adhering to the same rules that govern our own. Light sources, surfaces, reflections and refractions all behave naturalistically, making it easy to achieve outstanding images without the complicated workarounds and idiosyncrasies required by other rendering products. With the ability to create animations and walk-throughs of photographic quality, RenderDrive is already widely used by architectural firms and property developers to set a new standard of sophistication in property design, planning and marketing.
Visit ReplicaNation's website at: www.replicanation.com
RenderDrive allowed us the luxury of experimenting and trying different looks. We could not have done this project in the time allotted and to the quality standard that Fox requires without the power, speed and increased interactivity that RenderDrive gave us.
