Visualization specialist, Burrows, based in the UK, has recently completed work for Ford Motor Company’s launch of the brand new Ford Fiesta.
Burrows used in-house software and the RenderDrive 3D rendering system from Advanced Rendering Technology to create the image of the new Fiesta. Working for Ford’s Public Affairs department, Burrows generated these images of the new Fiesta as part of the interactive, electronic press pack sent to the European automotive press for the car’s launch, ahead of its public release during 2002.
These virtual photographs allow Ford to capitalise on their existing CAD data by producing photorealistic images for use in pre-release marketing and promotion. Such images not only allow the Fiesta to be truly experienced but also reduce the requirement for time consuming and costly use of physical prototypes.
Using RenderDrive, Burrows dramatically increased their performance workflow and quality standards, by giving their designers more freedom and time with their workstations that are no longer tied up rendering the images.
As a Tier 1 partner of Ford, the car’s original data is available directly from Ford’s CAD engineering application. Burrows import this CAD data into NVisage, its own software system, then onto RenderDrive for rendering. The Fiesta project took 3 months from start to finish and included the production of over 150 images for the electronic press pack and high-resolution stills for print.
Bar none, the rendering quality of RenderDrive cannot be matched. We've gone to using it for 95 percent of our rendering work. A lot of solutions out there were ten times the cost, but still didn't come close to the performance of RenderDrive.
