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News and Events
ART - Cambridge -- 12 Feb 2002
ART Updates PURE and RenderDrive with Shader Pack for Maya
Expands Maya Shading Node Support and Matches Maya Shading Nodes on ART’s Rendering Devices
Advanced Rendering Technology (ART) today started shipping an upgrade to RenderPipe for Maya, the plug-in interface to the company’s PURE and RenderDrive 3D rendering products for users of Alias|Wavefront’s Maya application. This latest update delivers an expanded and improved set of shaders, providing more complete coverage for Maya’s standard Shading Nodes and ensuring a good visual match on these shader nodes between ART’s rendering devices and the default Maya renderer.

Cyking for LG Electronics. Arcana Digital Ltd.“To deliver the closest integration between Maya and PURE or RenderDrive, ART created its own framework in which to create equivilent shaders and shading networks to those in Maya,” commented Craig Wareham, Marketing Manager for ART. “By providing a visual match with the standard Maya shaders, users of Maya with RenderDrive or PURE can leverage the best of Maya’s shading environment together with ART’s physically-accurate materials and generic RenderMan shaders.”

The combination of Maya and PURE is proving very popular in both the entertainment and industrial design markets. Companies such as Arcana Digital, IBM Interactive, and Naxos Images are using Maya and ART’s 3D rendering devices to deliver unmatched image quality and improved 3D design productivity. Recently completed projects include design visualization for LG Electronics Cyking vacuum cleaners, and animations for Sony Computer Entertainment Europe’s WipeOut Fusion for Playstation2 television commercial.

Wipeout Fusion. The Shader Pack upgrade for the RenderPipe for Maya interface includes new support of Maya shading nodes, and an improved visual match for some nodes already supported. New shading nodes within the Shader Pack upgrade includes: Cloud, Crater, Granite, Marble, Mountain, Rock, SolidFractal, Snow, Water, and Wood. Shaders that have been rewritten to give a more accurate visual match with Maya includes: Brownian, Bulge, Checker, Cloth, Fractal, GammaCorrect, Grid, LayeredTexture, Leather, Multiply Divide, Place2Dtexture, Ramp, Set Range, and Stucco.

The Shader Pack upgrade will be provided free of charge to all registered PURE and RenderDrive customers who use Maya.

About PURE™
PURE comprises software and PCI card hardware based on the company’s proprietary ray traced rendering 3D graphics chips, which automatically perform the geometry and shading operations of the ray tracing algorithm. PURE’s unique toolset includes a host of powerful features that allow users to easily integrate convincing effects such as accurate real-world lighting, physically-based materials, motion blur, and depth of field, to create images so lifelike they are referred to as virtual photographs. Application plug-in interfaces to PURE are available for 3dsmax, 3D Studio VIZ, Maya, and the generic RenderMan language. PURE is available for PC’s and workstations running Windows NT and Windows 2000. PURE has a manufacturers recommended price of £2499 in the UK, $3699 in the USA (international pricing may vary) and is available through ART’s value-added reseller network.

About RenderDrive®
ART’s RenderDrive comprises software and hardware based on the company’s proprietary ray traced rendering processors, which automatically perform the geometry and shading operations of the ray tracing algorithm. The system’s unique toolset includes a host of powerful features that allow users to easily integrate convincing effects such as accurate real-world lighting, physically-based materials, motion blur, and depth of field. By providing a unified, platform-independent rendering environment that harnesses the power and features of major host applications like Maya and 3ds max, RenderDrive ensures that architectural and industrial designers, broadcasters, and post-production and special effects animators can seamlessly realize their projects with a number of modelling and animation packages—all with an unparalleled level of realism.
About Advanced Rendering Technology
Advanced Rendering Technology (ART) develops and markets leading-edge computer graphics products for users in the AEC, entertainment, and CAD markets. The company developed the world’s first dedicated ray tracing graphics processors — the only 3D graphics chips that can create images of true realism. RenderDrive, ART’s 3D rendering appliance, and PURE, ART’s 3D rendering workstation add-in board, are application independent and can be used with many 3D applications including 3ds max, 3D Studio VIZ, Maya, and any RenderMan-compatible application. ART’s customers include: Paul Steelman Design, Skidmore Owings & Merrill, and Taylor Woodrow plc for architectural visualization; The 3DO Company, Aardman Animation, and Naxos Images for film, video, and interactive production; and Bombardier Aerospace, Getty Images, and Procter & Gamble for design visualization. ART can be found on the Web at www.art-render.com.
RenderDrive and RenderPipe are registered trademarks, and AR350, PURE, and RenderCoat are trademarks of Advanced Rendering Technology. All other trademarks are the property of their respective owners.