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News and Events
ART - Cambridge -- 07 Mar 2002
Alias|Wavefront and Advanced Rendering Technology Launch Maya and PURE Bundle to Empower Design Visualization
Delivers the Ultimate Visualization Environment for 3D CAD Designers
Alias|Wavefront and Advanced Rendering Technology (ART) today announced a product bundle for the UK design visualization market. The combination of Alias|Wavefront’s award-winning Maya Complete application and ART’s award-winning PURE P1800 3D rendering add-in PCI board delivers product designers a greater level of flexibility, image quality and visualization productivity. The bundle is available from Alias|Wavefront resellers throughout the UK.

PURE|Maya - Trainer (c) Patrizio Carlucci - adidas a.i.t.Maya and PURE are tightly integrated through RenderPipe for Maya, ART’s plug-in interface to the company’s PURE 3D rendering products for users of Alias|Wavefront’s Maya application. RenderPipe for Maya offers full support of the Maya shading and rendering environment and adds a range of physically based materials and other advanced rendering features into the Maya interface.

Whether used within the studio to examine design concepts, produce images or animation for client review and design approval, or the creation of virtual photographs with which to market new product designs, Maya and PURE together offer the most advanced solution for design visualization.

For product designers, Maya delivers flexible and extensive visualization and animation capabilities backed by Alias|Wavefront’s extensive experience in the Computer Aided Industrial Design market. With its fast workflow, interactive visual feedback, a powerful nodal structure for kinematic animation, flexible shading features, and support for a wide variety of CAD import formats, from applications including Studio|Tools, Pro/ENGINEER, CATIA, SolidWorks, Unigraphics and I-DEAS, Maya provides a powerful and flexible visualization environment.

PURE delivers computer-generated images undistinguishable from photography and, by accelerating physically based calculations within ART’s specially designed AR350 3D graphics processors, PURE delivers the most productive high quality 3D rendering solution.

The combined technologies of Maya and PURE significantly enhance the interactivity and flexibility of a designer’s visualization workflow. By improving productivity levels and more effectively leveraging existing investments in CAD software, Maya and PURE together empower the design visualization studio.

The combination of Maya and PURE has already proved successful for many design and manufacturing companies who are using the tools to deliver unmatched image quality and improved 3D design productivity.

Arcana Digital recently completed a project using Alias|Wavefront and ART tools for LG Electronics and the Cyking vacuum cleaner brand. “The quality of the results we get are unmatched,” said John Fox, Managing Director of Arcana. “It helps us to deliver innovative and effective visualisation solutions to our international client base.”

The bundle consisting of Maya Complete V4.0 and PURE P1800 for Windows 2000 workstations, is available in the UK only through Alias|Wavefront’s widespread value-added reseller channel.

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About Advanced Rendering Technology
Advanced Rendering Technology (ART) develops and markets leading-edge computer graphics products for users in the AEC, entertainment, and CAD markets. The company developed the world’s first dedicated ray tracing graphics processors — the only 3D graphics chips that can create images of true realism. RenderDrive, ART’s 3D rendering appliance, and PURE, ART’s 3D rendering workstation add-in board, are application independent and can be used with many 3D applications including 3ds max, 3D Studio VIZ, Maya, and any RenderMan-compatible application. ART’s customers include: Paul Steelman Design, Skidmore Owings & Merrill, and Taylor Woodrow plc for architectural visualization; The 3DO Company, Aardman Animation, and Naxos Images for film, video, and interactive production; and Bombardier Aerospace, Getty Images, and Procter & Gamble for design visualization. ART can be found on the Web at www.art-render.com.
The Alias|Wavefront logo is a registered trademark and Alias|Wavefront is a trademark of Alias|Wavefront, a division of Silicon Graphics Limited in the United States and/or other countries. Maya is a registered trademark of Silicon Graphics, Inc., exclusively used by Alias|Wavefront, a division of Silicon Graphics Limited, and the Maya logois a trademark of Alias|Wavefront, a division of Silicon Graphics Limited. RenderDrive and RenderPipe are registered trademarks, and AR350, PURE, and RenderCoat are trademarks of Advanced Rendering Technology. All other trademarks are the property of their respective owners.