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ART - Cambridge -- 02 May 2002
ART Simplifies Generation of Interactive Immersive Environments for Architects and Industrial Designers
New Camera Shader Delivers One-Pass Photographic Spherical Panoramic Rendering
Advanced Rendering Technology (ART) today announced the availability of a new Camera Shader for its PURE and RenderDrive 3D rendering products that significantly boosts the productivity of generating 360-degree spherical panoramas. Spherical panoramas are a powerful tool for helping designers to experience and navigate virtual spaces. ART’s new QTVRCAM shader enables photographic-quality panoramas to be created, and significantly increases the speed at which they are generated. The QTVRCAM.SL shader is compatible with the company’s RenderPipe MAX plug-in interface for users of Autodesk VIZ and Discreet 3dsmax.

QTVRCAM is capable of rendering any aspect ratio image, or “panorama perspective sector”, for use in most panorama viewers. In particular, the results can be used seamlessly with the new panorama viewer included in Autodesk’s VIZ 4 application, and with the Apple QuickTime VR Authoring Studio.

To generate panoramic views, most applications have to generate many different images, or views, that are then “stitched” together upon completion of the final render. In contrast, the QTVRCAM camera shader enables PURE and RenderDrive to generate a full 360-degree spherical panoramic view in one simple and efficient render. Not only does this reduce the number of rendering jobs required it can also improve the panoramic quality as no correction has to be made to counteract inaccuracies caused by the image stitching process.

To use QTVRCAM with PURE and RenderDrive, the user simply loads the shader in to a Custom Camera within the RenderPipe MAX interface. When rendering, the user can see progressive previews of the panoramic image through PURE and RenderDrive’s rapid full-frame preview capability.

For architects and interior designers, using panoramic views can help in expressing the feel and experience of a proposed building’s space by immersing the viewer within the space. Automotive designers can use panoramic views to help understand and test proposed designs for automotive interiors. By using QTVRCAM with PURE and RenderDrive, designers such as these can now produce panoramic views to a higher image quality and more productively than previously possible.

QTVRCAM is available free-of-charge to all PURE and RenderDrive customers.

About Advanced Rendering Technology
Advanced Rendering Technology (ART) develops and markets leading-edge computer graphics products for users in the AEC, entertainment, and CAD markets. The company developed the world’s first dedicated ray tracing graphics processors — the only 3D graphics chips that can create images of true realism. RenderDrive, ART’s 3D rendering appliance, and PURE, ART’s 3D rendering workstation add-in board, are application independent and can be used with many 3D applications including 3ds max, 3D Studio VIZ, Maya, and any RenderMan-compatible application. ART’s customers include: Paul Steelman Design, Skidmore Owings & Merrill, and Taylor Woodrow plc for architectural visualization; The 3DO Company, Aardman Animation, and Naxos Images for film, video, and interactive production; and Bombardier Aerospace, Getty Images, and Procter & Gamble for design visualization. ART can be found on the Web at www.art-render.com
RenderDrive and RenderPipe are registered trademark of Advanced Rendering Technology Ltd in the United States and/or other countries. AR350, PURE, and RenderCoat are trademarks of Advanced Rendering Technology Ltd. All other trademarks are the property of their respective owners.