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ART - Cambridge -- 28 May 2002
ART Provides a Reality Check for US Developers
ART’s Virtual Photography Products Used as Benchmark for Specification and Construction of Major New Church of Scientology Center
Faith in the unique 3D rendering solutions from Advanced Rendering Technology (ART) has been fully justified following news that the Church of Scientology and international architects Hellmuth, Obata + Kassabaum (HOK) Inc. have used ART’s RenderDrive virtual photography product for the design of a major new building development in Clearwater, Florida. The Church of Scientology and HOK are relying on RenderDrive 3D rendering appliances to provide “what you see is what you get” benchmarking for the specification and construction finish of the project.

Restaurant Interior, Daytime

The project involves the construction of a new 380,000 square foot 7 storey building, the renovation of the historic Fort Harrison Hotel, and the construction of a 5000-seat theatre – all completed in the Mediterranean Revival style. When completed the complex, designed by architects HOK Tampa, will form the Church of Scientology’s new Ministerial and Pastoral Counselling Center in Florida, part of a phased expansion to expand counselling and training activities.

“With RenderDrive there are no surprises when the finished project is inspected. The client has already seen it through the visualizations we create with RenderDrive,” said Matthew Pearse, head of the Visualization Department of the Church of Scientology in-house planning office in Clearwater. “We’ve adopted a ‘what you see is what you get’ approach and everyone including the contractors and designers use renderings and models as benchmarks for their work. If it doesn’t look like the visualization then it shouldn’t be done that way.”

Interior

“In the architectural industry, near enough is not good enough and decisions based on visualization represent millions of dollars in the field,” said Craig Wareham, Director of Marketing at ART. “ART delivers solutions that generate image quality good enough to be absolutely confident of how the finished construction will look.”

There are 13 staff in the planning group, three of whom are involved in 3D work. “We use RenderDrive for our interior and exterior work,” says Pearse. “I went looking for a 3D rendering solution that would show materials and surfaces and how they interact with light in their natural form. I wanted something that would show glass and shiny surfaces properly – and I wanted something fast. RenderDrive solves all these issues, and where other renderers go to pieces RenderDrive goes to work and gets the job done.”

Pearse was impressed by RenderDrive’s physically-based approach to the rendering calculation and by the natural results it created. “Textures look great, shadows fall where they are supposed to and do not pixelate, scenes look sharp and accurate,” comments Pearse. “I know that RenderDrive will deliver the right result – so I am able to concentrate more on the mood of the space. With RenderDrive, I am able to accurately portray the characteristics and mood of a building, and both designer and client are thrilled with the results.”

The project is currently under construction with the shell and core due to be finished in the next four months, and the interiors to be completed by March 2004.

Exterior
About Advanced Rendering Technology
Advanced Rendering Technology (ART) develops and markets leading-edge computer graphics products for users in the AEC, entertainment, and CAD markets. The company developed the world’s first dedicated ray tracing graphics processors — the only 3D graphics chips that can create images of true realism. RenderDrive, ART’s 3D rendering appliance, and PURE, ART’s 3D rendering workstation add-in board, are application independent and can be used with many 3D applications including 3ds max, 3D Studio VIZ, Maya, and any RenderMan-compatible application. ART’s customers include: Paul Steelman Design, Skidmore Owings & Merrill, and Taylor Woodrow plc for architectural visualization; The 3DO Company, Aardman Animation, and Naxos Images for film, video, and interactive production; and Bombardier Aerospace, Getty Images, and Procter & Gamble for design visualization.
RenderDrive and RenderPipe are registered trademark of Advanced Rendering Technology Ltd in the United States and/or other countries. AR350, PURE, and RenderCoat are trademarks of Advanced Rendering Technology Ltd. All other trademarks are the property of their respective owners.