A consortium, including a co-founder of the company, has bought the business and assets of Advanced Rendering Technology Ltd. (ART) – best known for it’s PURE and RenderDrive 3D rendering solutions. Dr. Daniel Hall, one of the co-founders of ART but who stepped down from day-to-day involvement in 2000, returns and will head the new company as Chief Executive Officer.
The new company ART VPS Ltd., which will keep the Advanced Rendering Technology name, will focus its resources and efforts on the Virtual Photography application of computer graphics, where its 3D rendering products are pre-eminent. Virtual Photography allows computers to create images of uncompromising realism from digital data. Generating images in this way can significantly reduce the time-to-market for new products, architectural designs and entertainment projects.
Among those backing the new business is Cambridge investment doyen, Hermann Hauser, and Cambridge entrepreneur Graham Wylie, founder and ex-CEO of XAAR plc, who joins the company as Chairman. Mike Brocklehurst, VP Operations, and Craig Wareham, Director of Marketing, remain with the business as part of the management team working with Dr. Hall.
Graham Wylie, Chairman, said, “This is a great opportunity to develop a business that delivers the success that ART’s market-leading products and technology merit. By focusing on the core areas of excellence, we aim to create success for our customers, partners, employees and investors.”
“Virtual photography solutions deliver a profound competitive advantage for our customers by cutting the time and cost of getting to market. With a new and greater commercial focus and more cohesive technical direction, ART will be totally dedicated to meeting the needs of its customers and channel partners”, said Dr. Hall, new CEO of Advanced Rendering Technology.
“To date ART has built up a blue-chip portfolio of customers, particularly in the architecture and industrial design markets, such as Bombardier Aerospace, Procter & Gamble, and Skidmore Owings Merrill,” said Craig Wareham, Director of Marketing. “We will be expanding our reseller channel – in Europe in particular – and building on the existing partnerships that we have in place to better serve new and existing customers.”
Both PURE and RenderDrive product lines will be continued and the new company is taking on product support for existing customers with valid warranty and support contracts. The new company will be located on Cambridge’s prestigious Science Park complex, home to many of the areas leading technology companies.
Where other renderers go to pieces RenderDrive goes to work and gets the job done.
