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Good graphics communicate the status of a construction site more effectively to technical and non-technical viewers alike. PURE really lets us create the most realistic images – and this truly pays dividends.

- Barry Ramsay, Architectural 3D
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News and Events
ART VPS - Cambridge, LTMicro - Norcross, GA -- 21 Jan 2003
ART VPS and Leading Technology Micro Inc Expand Distribution Partnership in North America
LTMicro, North America’s Leading Graphics Solutions Distributor, to Establish and Manage USA and Canadian Reseller Channel for ART VPS
ART VPS Ltd and Leading Technology Micro Inc. (LTMicro) today announced that they have entered into an expanded distribution agreement for the sales and marketing of ART VPS visualization products in North America. The two companies have collaborated for some time in selling ART VPS’s PURE and RenderDrive products. This new deal means that LTMicro will act as master distributor for ART VPS’s products and will recruit, train and manage a network of 25 resellers across the USA and Canada.

“LTMicro bring a wealth of experience in delivering solutions to graphics professionals,” said Loic Delor, VP Sales at ART VPS. “This agreement provides ART VPS with the most capable and effective partner for its virtual photography products, and will ensure the highest level of service and support for our customers in North America.”

“PURE and RenderDrive deliver the most powerful high quality 3D rendering performance,” said CK Tan, CEO of LTMicro. “We are delighted to expand our relationship with ART VPS, and look forward to rapidly growing the market for virtual photography solutions in the US.”

PURE is ART VPS’s low-cost, small form-factor 3D visualization solution that brings the company’s award-winning 3D rendering technology to all visualization and animation professionals in the architectural, industrial design and animation industries. PURE renders images up to 16X faster than software-based ray tracing and can simultaneously deliver higher quality images through its silicon chip accelerated ray tracing architecture. Installed within a windows-compatible graphics workstation, PURE brings the power of a render farm onto a designer’s desktop.

RenderDrive is ART VPS’s 3D rendering appliance – a networked rendering server that offers the ultimate high quality 3D rendering performance. Pixel-compatible with the PURE product, RenderDrive is available in two configurations: the RD3500 and RD5000. The RenderDrive RD5000 system is up to 6X faster than the PURE card.

RenderDrive and PURE come with fully integrated plug-ins for Autodesk’s VIZ, Discreet’s 3dsmax and Alias|Wavefront’s Maya applications. In addition, PURE and RenderDrive support the RenderMan Language and can be used with any RenderMan compatible application.

ART VPS’s products are based on unique hardware and software that utilizes physically accurate 3D rendering methods to produce convincing lighting, realistic textures, and lifelike reflections on a variety of materials. With software-based rendering, generating high quality images requires massive computing resources or long production times. Using ART VPS’s unique technology, users are able to deliver photographic images far more productively and more cost effectively than software-only tools.

Architects and industrial designers worldwide maximise their design communication through the use virtual photographs created with ART VPS solutions. Companies already using these solutions include Bombardier Aerospace Inc., Nikon Corporation, and Procter & Gamble for design visualization; Paul Steelman Design, Skidmore Owings and Merrill, and EDAW Inc. for architectural visualization; The US Army, US Coast Guard, The Illinois State Police, and Savannah College of Art & Design within government and education.

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About Advanced Rendering Technology
ART VPS Ltd. develops and markets leading edge Virtual Photography solutions for users in the AEC, Industrial Design, and computer graphics markets. Virtual Photography allows computers to create images of uncompromising realism from digital data. Generating images in this way can significantly reduce the time-to-market for new products, architectural designs and entertainment projects. The company developed the world’s first dedicated ray tracing graphics processors — the only 3D graphics chips that can create images of true realism. RenderDrive, ART’s 3D rendering appliance, and PURE, ART’s 3D rendering workstation add-in board, are application independent and can be used with many 3D applications including 3ds max, 3D Studio VIZ, Maya, and any RenderMan-compatible application.

ART VPS customers include: Paul Steelman Design, Skidmore Owings & Merrill, and Taylor Woodrow plc for architectural visualization; The 3DO Company, Naxos Images, and Rushes for film, video, and interactive production; and Bombardier Aerospace, Procter & Gamble, and Shell for design visualization.

ART VPS can be found on the Web at artvps.com

RenderDrive and RenderPipe are registered trademark of ART VPS Ltd. in the United States and/or other countries. AR350, PURE, and RenderCoat are trademarks of ART VPS Ltd.. All other trademarks are the property of their respective owners.