Computer reality pioneers ART VPS Ltd,
a leading developer of high quality high performance 3D visualization
systems, and Majenta Solutions Ltd have signed a reseller agreement that
sees Majenta deliver ART VPS’s innovative RenderDrive visualization systems
to the UK automotive and manufacturing industry. Effective immediately,
Majenta Solutions will add the ART VPS products to it’s existing portfolio
of CAD and engineering design solutions.
“We are excited to be adding ART VPS range of high quality visualization
solutions to our portfolio,” said Mike Reading, Sales and Marketing Director
at Majenta Solutions. “With RenderDrive we are able to offer our automotive
and engineering clients super high quality 3D visualization - enabling them
to better leverage their CAD assets throughout the product lifecycle and to
extend them into the commercial and publicity departments.”
The 3D visualization systems developed by ART VPS simulate the complex
physics of the real world to create an image from a 3D CAD model. The
results are undistinguishable from a photograph. Uniquely, ART VPS have
implemented their physically based rendering within specialised hardware
enabling images to be generated many times faster than with conventional
software rendering.
With RenderDrive, designers can employ and combine all the rendering
features that are traditionally expensive and time-consuming to calculate -
such as multiple area lights, accurate motion blur and depth of field,
secondary illumination, and physically based materials, lighting and camera
properties. With complex data, the RenderDrive RD5000 can deliver a
rendering speed increase of up to 35X over software rendering – reducing the
time required to render a single high-resolution image from 12 hours to just
21 minutes.
Applications of RenderDrive within the design and engineering industry
already include digital design mock-ups of aircraft interiors used to assist
clients with their Learjet purchase; virtual photographs replacing
traditional photography in the production of dealer brochures and vehicle
launch materials for Ford Motor Company; and the production of conceptual
design images and animations for design exploration at a number of large
FMCG packaging companies.
“Our systems provide unrivalled high end visualization capabilities and are
finding a strong foothold within the automotive and aerospace industry,”
said Craig Wareham, VP Marketing at ART VPS. “With their specialist
knowledge and experience of the engineering market, Majenta Solutions are
perfectly positioned to deliver the substantial benefits that very high
quality visualization can deliver throughout the engineering and
manufacturing enterprise.”
RenderDrive is ART VPS’s family of high-end 3D rendering appliances –
dedicated rendering servers specifically designed to tackle the most
intensive of rendering jobs. RenderDrive offers maximum ray tracing
performance, the largest scene data capacity, and is a shared network device
to offer maximum resource utilization. For applications handling large and
complex models such as aerospace and automotive design or large
architectural development, or applications requiring minimum rendering
latency, ART VPS's RenderDrive appliances offer the highest rendering
performance and the most reliable and robust platform. There are three
RenderDrive systems available, and pricing starts at £4,999 excl. taxes.
All systems from ART VPS are delivered with site-wide licenses for the
RenderPipe plug-in interfaces for popular 3D software applications 3dsmax,
VIZ, and Maya – enabling all designers in a studio to share the rendering
resources at no additional cost.
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