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Without RenderDrive, this type of precision work was absolutely impossible. Now we are able to render any object in any environment. RenderDrive has taken us to a whole new level of image quality, opening up new visualisation possibilities and also a whole new sales market.

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News and Events
ART - Mountain View, CA -- 13 Feb 2001
CAD|CAMERA Delivers ART?s RenderDrive to Solid Edge Users
Visualization environment and interface enables virtual photography with RenderDrive for Solid Edge users.
Advanced Rendering Technology (ART) today announced the release of its CAD|CAMERA software bundle to be sold alongside RenderDrive in the Industrial Design and Engineering markets, bringing RenderDrive's award-winning visualization environment to designers in the automotive, aerospace, consumer goods, and electronic goods design and manufacturing industries. This winning new combination offers users of Solid Edge unmatched image quality, ease-of-use, and platform-independent operation.

CAD|CAMERA loads Solid Edge CAD data files via the OLE for Design & Modeling standard interface. CAD|CAMERA also provides a rich and extensible visualization environment allowing physically accurate materials, real-world lighting and camera attributes to be set up before rendering with RenderDrive.

"The current migration of thousands of 2D CAD users to the productivity of 3D solid modeling drives innovation for the engineering community," says Bill McClure, director of the Solid Edge line of business at Unigraphics Solutions. "ART's hardware-enhanced rendering is a perfect example of a tool that helps leverage Solid Edge customers' 3D design data across the entire product development cycle, especially for traditional and Web-based design review and product marketing."

"Adding RenderDrive's stunning rendering capability to the engineering tools provided by Solid Edge delivers a premium end-to-end visualization solution," said Craig Wareham, ART's Marketing Manager. "Whether for proofing design concepts, design approval, retail testing, or marketing imagery, RenderDrive's virtual photography delivers much more effective communication of designs."

Renowned for its no-compromise approach to the highest visual quality, RenderDrive uses physically accurate rendering methods that allow designers, architects, and animators to work intuitively with 3D models in a rendering universe adhering to the same rules that govern our own. Light sources, surfaces, reflections, and refractions all behave naturalistically, making it easy to achieve outstanding images without the complicated workarounds and idiosyncrasies required by other rendering products.

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About Advanced Rendering Technology
ART, creator of the world?s first dedicated ray-tracing processors, develops and markets leading-edge computer graphics products for users in film and broadcast entertainment, games and interactive media development, design and visualization, CAD/CAE, and architecture.
RenderDrive and RenderPipe are registered trademarks, and RenderCoat and CAD|CAMERA are trademarks of Advanced Rendering Technology. All other trademarks are the property of their respective owners.