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ARTVPS breathes AIR in to photorealism

Automotive Image Rendering (AIR) is the latest company to adopt RenderDrive technology
 
Imagine the limitless creative opportunities available if photo-realistic images of any model could be developed, before it has even been made.

Creating the highest possible, photographic quality rendered images of virtual vehicles, Automotive Image Rendering (AIR) is the latest company to adopt RenderDrive technology from ARTVPS, stretching the boundaries of traditional 3D rendering to produce impressive, high-quality images within budget and to deadline.
 
Keith Jeffery at AIR said: "RenderDrive allows us to produce images so real, that people do not even question the authenticity of the subject. This technology allows us to finish at extremely high resolutions, and to a standard which is simply unfeasible with other software solutions on the market. We were asked to give a timing comparison between the RenderDrives and other software-based rendering solutions. We would love to but can’t since the software falls over if we try to create the image size and resolution we require. I suppose you could therefore say that it is infinitely quicker".
 

 
AIR invested in four ARTVPS RenderDrives - the only 3D rendering technology of its type available as hardware, RenderDrive provides a uniquely robust and powerful platform on which to create high quality realistic images. Its preview capability enables AIR to quickly ascertain if the image will turn out as expected, saving time and giving users complete confidence in the results. Mathematically sensitive lighting capabilities make ARTVPS RenderDrive the perfect solution for 3D rendering, bringing reality to any subject, in any location.

This versatile technology is great for the automotive industry, and provides enormous benefits to a range of sectors, from product design to town planning. Brian Tyler, CEO of ARTVPS said: "The power of RenderDrive gives designers the freedom to create what they want in real and predictable 3D space, without delay. Our technology opens up new horizons for marketers, who no longer need to be hampered by budgets, manufacturers or the weather. Products can be visually created in a variety of styles, colours and shapes, and by removing the need for prototypes, can result in a shorter time to market."

Using ARTVPS technology, AIR has developed "REALWorld Rendering" process, a complete working practice which includes working closely with photographers, clients and professional re-touchers that covers the quality of design data for rendering and the associated methodologies adopted. This utilises the latest photographic and rendering hardware and software and combines them with traditional location and studio techniques familiar to advertising agencies around the world.

About AIR
Automotive Image Rendering (AIR) Limited, (www.AIRender.com), provide a market leading image quality rendering service to the Automotive sector. The founding Directors of AIR have come together from the areas of Design, Data, Rendering, Animation and Photography giving the ideal mix of skills required for success in this emerging market. Our unique "REALWorld Rendering" methodology allows advertising agencies to maintain their creative input on projects whilst providing their clients with the latest CGI techniques and most importantly, fantastic results.
 
About Advanced Rendering Technology
ARTVPS Ltd. is a world leader in advanced rendering technology and visualization expertise headquartered in Cambridge UK. The company developed the first, and only, 3D graphics processors that can create images of true realism. The quality and speed of conventional software 3D rendering is the biggest bottleneck for the productivity and value of computer generated imaging. Conventional 3D graphics chips do not deliver image quality good enough for final image production. Only a silicon solution based on ray tracing, such as ARTVPS's, has the potential to deliver the required image quality and performance.


Modified: 2nd Feb 2006 - 16:54:31
Published: 31st Jan 2006 - 01:33:04